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Apr
20
Olivia Touched Pooh
Filed Under Uncategorized
“See that girl, Dad?”
“Yeah, the one kicking the ball?”
“Yeah, her name is Olivia—she touched pooh.”
Olivia is eight years old and goes to elementary school with my daughter. She’s the girl at Polk Elementary that touched pooh. My daughter thinks it’s gross; I think it’s brave. Regardless of what people think about it, everyone knows who Olivia is. Unwittingly Olivia has branded herself. She’s not the girl who plays soccer for the Pink Panthers, or the girl who is really good at math, or even the cute little girl with freckles. She is Olivia, the-pooh-toucher.
I would love to build a brand around Tap or Die; I would like people to say “Oh there’s Tap or Die, they’re a great jiu-jitsu company,” but it’s not easy to build a brand. You can’t just want people to think about you in a certain way. You can’t ask them to perceive you the way you want. You’ve got to do something, something that lets people know who you are and what you stand for—action.
Olivia is a genius. She branded herself with one single action. Everyone knows who she is and that she’s not afraid to touch pooh.
It’s what you do that lets people know who you are. It’s not a cool commercial, or a viral video on You Tube, or a cool graphic on a T-shirt, it’s what you do.
Olivia touched pooh and now everyone knows who she is—she’s a genius.
